YES began as an online only vintage clothing store in 2005, when Chantale de Breceda was traveling all over North America in a 1982 Volkswagen Westfalia, which had been converted to run on vegetable oil, picking vintage in remote and often exotic locales and photographing her goods in beautiful settings such as Canyon de Chelly in Arizona and the bayous of Louisiana.
Since then, de Breceda settled near Joshua Tree, California where she opened Mt. Fuji General Store in 2009. Mt. Fuji closed in 2012 when she opened YES in Los Angeles. The YES storefront closed in December 2016 but lives on as a website which now features primarily YES brand handmade ceramics by Chantale De Breceda and LUZ, a line of handmade Mexican imports.